Aryan Jain
Introduction
I’m fascinated by how design elements like typography, structure, and storytelling. come together to form a system. Especially in branding, it’s never just about a logo. It’s about the context, the environment it lives in, and how it interacts with people’s everyday experiences.
For me, design solves one of the most fundamental problems we face – communication. How something looks, feels, and functions shapes how we experience the world around us. My approach is simple — whether I’m building a brand system or creating an illustration, it needs to make sense, solve a problem, or tell a story. Ideally, it does all three.
What I Do?
Over the past year, I’ve worked on branding projects from scratch — designing logos, building brand identities Recently, I’ve shifted towards rebranding work, where the challenge is refining and restructuring what already exists without losing its essence. I’m currently freelancing with founders building innovative products in the F&B and finance sectors, while refining my creative process and learning about typography, UX, and motion-based branding.
Why I Design?
Art has always been a huge part of my life. I’ve spent over a decade as an art practitioner, specialising in hyper-realistic ink illustrations and live, abstract sketches. It was actually my art that led to my first branding project — a client assumed that if I could make art, I could build a brand. That first assignment, for a coffee estate, completely shifted my perspective. I fell in love with the process, the strategy, the craft Branding, to me, isn’t just surface level design that looks good. It’s about structure, story, and creating something that feels obvious yet interesting, something I’d describe as unobviously obvious.
What's Next?
I’m curious about exploring deeper into typography, illustration-based packaging design, logo-based motion graphics, and rebranding work for established systems. I have this odd, growing interest in working on a wine-based brand project and maybe even contributing to fixing the broken design systems within government services someday.
The industry doesn’t matter much, what excites me is the idea of connecting multiple dots within a brand story, making sure the system works holistically and communicates without over-explaining.
If I had to define the kind of impact I want to leave through my work, it would be this:
Helping brands tell stories where every detail matters, where multiple dots connect naturally, and where the context speaks louder than any explanation.