DnA Consulting

Industry

Finance

Year

2025

Scope Of Work

Refresh – Visual Identity

New Age Consulting Wing With 180+ Staff
Including CPAs, CAs, ACCAs, CSs, Attorneys.

The Name Comes From The Founders
Themselves – Deepak and Ashwini, A couple
Who Run The Firm Together.

Critical Errors In The

Previous Branding

The Kerning Was Inconsistent

The Letter “d” Was Positioned Slightly Higher
Than The Letter “A” Creating Visual Imbalance.

The Arrow Mark In The Logo Overlapped With
The “A,” Causing Clutter.

The Arrow Mark Lacked Clarity And Was Not
Easily Legible At Smaller Sizes.

Typography Color

Color

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