DnA Consulting
Industry
Finance
Year
2025
Scope Of Work
Refresh – Visual Identity
New Age Consulting Wing With 180+ Staff
Including CPAs, CAs, ACCAs, CSs, Attorneys.
The Name Comes From The Founders
Themselves – Deepak and Ashwini, A couple
Who Run The Firm Together.
Critical Errors In The
Previous Branding
The Kerning Was Inconsistent
The Letter “d” Was Positioned Slightly Higher
Than The Letter “A” Creating Visual Imbalance.
The Arrow Mark In The Logo Overlapped With
The “A,” Causing Clutter.
The Arrow Mark Lacked Clarity And Was Not
Easily Legible At Smaller Sizes.
Typography Color
Color
